Designing In The Age Of Instagram: A Short Guide For Entrepreneurs And Retail Brands

Today, many architects design with a building’s final images in mind. They create their work according to how the building will look on a screen. Most clients are even asking specifically for Instagrammable architecture and, overall, I believe that the quality of architecture and interiors has improved dramatically. Clients are now exposed to beautiful design, recent and not, from all over the world, and they want more from a brand’s environment. They know in real time what is being built in Japan, London or Shanghai, and they expect the same quality for the interiors or the buildings in their direct vicinity.

@notbeigeplease on Instagram curated by Sergio Mannino Studio

Sergio Mannino Studio is a multi-disciplinary design studio specializing in retail, residential, interiors, and furniture.